Lightwater, United Kingdom – 14 May 2013 — éclat Marketing, a specialist technology PR agency, is pleased to announce the opening of a local office in South Africa’s capital Pretoria. Currently working with three clients, éclat Marketing SA specialises in assisting international technology brands to first and foremost launch in South Africa, as well as implementing an effective PR program in order to establish and maintain brand awareness in this upcoming market with its thriving economy and lively culture.
As an agency, éclat has a unique business model which links results to remuneration and focuses on delivering measurable ROI for clients. The agency pioneered a “payment-by-results” service that links a portion of the PR fee to achieving pre-agreed targets such as coverage in key titles or briefings with journalists and analysts. This approach allows éclat to create successful PR campaigns and make our clients stand out from the crowd.
éclat’s South African office is headed up by South African born national Maria Muller, who commented, “We are very excited about the new office. When companies are looking to launch into new regions, it is important to have someone who understands the local culture, media and political backgrounds. As an agency, we have superb relationships with the local media and look forward to orchestrating many more successful PR campaigns in this region.”