Business Issues -> Change
Released: 20th December 2012
Zürich, Switzerland, 20th December 2012: The ProVox Group, the parent organization CEM specialists CustVox, has acquired Alliera on November 19th, 2012.
Alliera is a Swiss based provider of innovative Customer Feedback Management (CFM) solutions. Key products include the Communication Gateway that enables the easy integration of voice and SMS messaging into existing web based or mobile applications. Alliera also vends a Survey Platform that assists companies in identifying deficiencies in their customer service. The final product in the Alliera lineup is the Campaign Manager, a web-based solution that allows for the easy monitoring and management of many types of Customer Feedback Management campaigns.
ProVox, and its child corporation CustVox, deliver effective CEM solutions and consultancy, which empower businesses to gain a completely 360 degree, holistic view of the customer experience. The core CustVox product, the VOC Hub, is a robust, unified and scalable SaaS based CEM solution, that can be expanded in a modular fashion using bolt on products, to manage CEM in its entirety, enterprise wide.
The acquisition of Alliera was deemed strategically advantageous by ProVox for several reasons, including the tangible value of Alliera's dominant Swiss market share that includes major companies such as Swisscom, Sunrise, Mobilezone and AXA.
Specific value is given to Alliera's Customer Communication Gateway, which is noted as being a solid and powerful product that allows enterprises, and local Government departments that require accurate, timely and precise multi-channel communication, to communicate with their customers using bidirectional SMS, MMS, Voice and VoIP.
CustVox, part of the ProVox Group, which specializes in Customer Experience Management (CEM) solutions for enterprises, will add value to the Alliera brand by providing additional expertise in applying CEM related technologies across a range of markets. CustVox will also be able to enhance the Alliera offering with its own advanced, highly analytic Feedback Management and Voice of the Customer (VoC) technologies.
Alliera CEO, Reto Kaeser, tells us that, “We are truly pleased to be merging with such a proactive, innovative team of industry experts. Our combined product lineup is truly synergistic, with no overlap, both brands gain advancements in technology equally.”
Federico Cesconi, CEO of CustVox, follows up this statement by saying that, “Having access to the increased reach in our local market that Alliera’s market share will provide us, will enable CustVox to reinforce its already strong local reputation. Additionally, we can incorporate the entire Alliera product catalogue into our own solutions very easily. This is a perfect partnership for us.”
Published by: IT Analysis Communications Ltd.
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