Global payments and fraud prevention systems company, Alaric International (www.alaric.com), has appointed Andy Brown to lead its marketing function. Brown joins from ACI Worldwide Inc., where he held a number of senior EMEA and global product marketing roles, most recently as Director, Product Marketing. In his new role, Brown has been tasked with driving and building the Alaric brand and product positioning around the globe.
“Andy Brown is one of the most senior and experienced marketing professionals in the payments business,” noted Mike Alford CEO of Alaric. “He brings with him an unparalleled depth of experience and a keen understanding of the sector drivers. With the significant expansion of Alaric across all its key markets and territories, Andy is the ideal person to develop integrated marketing strategies that will both support and drive growth.”
For his part, Andy Brown welcomed Alford’s comments adding, “Against the backdrop of a rapidly changing market, Alaric’s innovative Authentic and Fractals systems are winning business globally. My remit is to develop and execute an integrated international marketing plan that builds upon the significant trust the market now has in the Alaric name and ensures our product roadmaps are tightly aligned with market needs. It is an exciting time to be joining Alaric and I look forward to playing my part in taking the success story forward.”