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David Tebbutt reflects (mostly on cooperation, collaboration and communication).
A breath of fresh air. Eventually.
Many companies have spoken to me of their ambitions to become carbon neutral by some date—usually long into the future. Others talk of cutting or offsetting their C02 emissions in a shorter timescale.
While admirable in their intent,...
David Tebbutt, Freeform Dynamics | 23rd July '08
Todd Stephens on Enterprise 2.0
Sometimes it's easy to be overwhelmed by new ways of working. Enterprise 2.0, for example, has crept up on us over the past few years. Those who've tracked it from the start have something of an advantage in that they pretty much know what all the...
David Tebbutt, Freeform Dynamics | 16th July '08
Sustainability winner: SOAK
I'm not totally sold on the Microsoft environmental story (hint: lifecycle costs of replacing kit) but you have to take your hat off to the company for selecting the theme 'a world where technology enables a sustainable environment' for its 2008...
David Tebbutt, Freeform Dynamics | 10th July '08
How ICT can help broad environmental initiatives
For some time, I've been banging on about the opportunities for ICT to improve the environmental performance of organisations, even if it results in more energy use by the data centre. The whole point is leverage. It's like spending a few hundred...
David Tebbutt, Freeform Dynamics | 2nd July '08
Who controls your personal information?
Doc Searls is a long time blogger, a deep thinker, a co-author of the seminal Cluetrain Manifesto, an open source wizard, and too many other things to mention. He is held in massively high regard by all the social computing pioneers I've met over...
David Tebbutt, Freeform Dynamics | 24th June '08
Will software gallop to our rescue?
My first love, apart from my family and close friends, has always been software. I say 'always' but, in truth, it's only been since November 1965, when I got 100 percent in a programming aptitude test. Good Lord, I thought in astonishment, And I...
David Tebbutt, Freeform Dynamics | 18th June '08
FrEDI: Freeform's Environmental Discussion Image
We've just released a research report called Green Computing:
The role of IT in the push towards environmental sustainability. While doing the research and validating the findings it rapidly became clear to me that few people are constantly...
David Tebbutt, Freeform Dynamics | 11th June '08
HP green lab gets green light
Sometime today, as a consequence of its labs shake-up, HP will announce that its new Sustainability Lab has had its projects and staffing approved. But our tip-off goes on to say, As befitting a Lab, it has a long-term horizon, so don't expect...
David Tebbutt, Freeform Dynamics | 4th June '08
Decarb the supply chain
Seeing the pictures of lorries blocking a main route into London as their drivers get themselves bussed in to protest against fuel prices made me realise that these poor people are a link in an unfortunate chain of events which is probably beyond...
David Tebbutt, Freeform Dynamics | 28th May '08
Microsoft and EEA's environmental early warning system
Confession time: I get a horrible sinking feeling when I hear terms like 'EU', 'human rights' or 'observatory'. When they come at me all at once, my usual temptation is to run away. But, this time I didn't. Perhaps it was curiosity about Microsoft's...
David Tebbutt, Freeform Dynamics | 21st May '08