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Question restated - What is the problem that social networking is there to solve?

Roger Whitehead By: Roger Whitehead, Director, Office Futures
Published: 22nd February 2012
Copyright Office Futures © 2012

Responses elsewhere suggest I wasn't specific enough originally. These questions apply to the enterprise social networking system that your organisation has or is intending to create.

Has anybody asked what the problem is?
Have you asked?
Has anyone asked you?
What do you think the problem is?
Do you think there is one?

Why are you / they doing it, then?

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