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Blogs > Office Jotter

US ecommerce continues to grow, but for how long?

Roger Whitehead By: Roger Whitehead, Director, Office Futures
Published: 7th February 2007
Copyright Office Futures © 2007

eMarketer.com — Is E-Commerce About to Plateau?

5 February 2007
According to comScore Networks, 2006 online retail spending reached a record $102 billion, a 24% increase over 2005.

[Snip] However, Patti Freeman Evans, a JupiterResearch analyst and the author of the “US Online Retail Forecast: 2006-2011″ report, warned…”Online retail sales are maturing and the lion’s share of future growth will primarily come from existing buyers spending more in the online channel.”

The comScore press release is here. The company has also been looking into popular British Web sites.

Patti Freeman Evans’ report will cost you US$1,500 but you do get a half an hour conversation with her for that. “In the online channel” is analyst-speak for “online”.

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