By: Neil Ward-Dutton, Research Director, MWD Advisors
Published: 2nd September 2014
This work is licensed under a Creative Commons License
More and more businesses are starting to devise formal digital strategies—strategies surrounding the comprehensive embrace of mobile, social, cloud computing and analytics technologies. These are fuelled by customers’ increasingly sophisticated expectations and interest in the potential of new Digital technology innovations to improve the bottom line. Digital strategies aren’t just for media companies any more.
What’s not yet clear, though, is whether IT leaders across industry are playing active roles in creating and executing digital strategies, or whether other roles are forging the path without reference to existing capabilities and investments. Some organisations we’re talking to have progressive CIOs that are leading the charge; others drive their digital work outside of the realm of IT.
So with that in mind, we’re running a very short, concise online survey for CIOs and other IT leaders—we want to learn more about how CIOs are getting involved with digital strategies. You can find the survey here, and it should only take about 5 minutes to complete—we’ve worked to make sure it’s as focused as possible. If you’re an IT leader anywhere in the world, in the public sector, a commercial organisation or a charity, we’d love to get your input!
If you can help us with this survey, we’d be delighted to provide you with a copy of the full survey report once it’s complete—shortly after the survey closes on September 30, and before we share it with anyone else.
The ‘public outing’ of the survey results will be at the forthcoming CIO Event which we’re helping to curate in Oxford, UK on October 9–10 (in partnership with Global Business Events)—if you’re a European-based IT leader, I’d like to encourage you to investigate this: it’s a free event for qualified attendees, and the feedback we get is that it’s consistently excellent.
There are just three core questions we’re looking for answers to, so this won’t take too much of your time. Thanks very much in advance, and we look forward to sharing the findings with you soon!
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Published by: electronicdawn Ltd.