By: Helena Schwenk, Principal Analyst, MWD Advisors
Published: 1st April 2014
This work is licensed under a Creative Commons License
Tapping into Customer Analytics holds huge potential for businesses of all shapes and sizes by helping uncover hidden insights and useful nuggets of information about your most prized assets—your customers. By creating a richer understanding of customer behaviour, motivations and preferences organisations can utilise analytics to initiate more targeted campaigns, improve response and conversion rates, enhance customer loyalty and build deeper relationships with the right customers.
What’s more, as organisations look to the customer experience as a prime source of differentiation and growth we see many more businesses starting to expand and accelerate their usage of Customer Analytics in order to target, acquire and service customers across channel in increasingly more relevant and personalised ways.
It’s our goal to better understand what’s actually important to businesses in terms of the focus, scope and technology options of your ongoing customer analytics efforts so we can provide actionable advice to anyone looking to develop or improve their customer analytics initiative.
To help us do this, we’d like to invite you to take part in this very short survey. It should only take you a few minutes to complete. As a thank you for completing the survey, we’d be delighted to provide you with a copy of the full survey report once it’s complete – before we publish it to our research library (just leave your contact details at the end of the survey if you’d like a copy). Just think, the more data we have, the better the analysis we can share.
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Published by: electronicdawn Ltd.