There were 7 blog postings during May (2013):
Adobe makes social publishing predictive
In an effort to cement its position in the social marketing space, Adobe recently announced some key enhancements to its Adobe Social product suite during its Digital Marketing Summit in London. In particular the company has incorporated predictive...
Helena Schwenk, MWD Advisors | 1st May '13
Salesforce returns its attention to serving the customer
Last week, we (Helena Schwenk and Angela Ashenden) attended Salesforce.com’s customer event in London, which this year was branded as the “Customer Company Tour”, replacing the previous CloudForce moniker. As in previous years, this was a...
Angela Ashenden, MWD Advisors | 7th May '13
SAP takes HANA to the Clouds
SAP ran a virtual and global press and analyst event last night to announce the latest enhancement to its in-memory platform HANA, this time launching SAP HANA Enterprise Cloud. The name of the offering pretty much sums it up, but in a nutshell SAP...
Helena Schwenk, MWD Advisors | 8th May '13
Moving IBM's $100bn needle with Smarter Process
As Sandy, Bruce and David have already highlighted, one of the very biggest themes at this year’s IMPACT conference for IBM middleware customers was ‘Smarter Process’. BPM in some form has been a significant feature of the previous two IMPACT...
Neil Ward-Dutton, MWD Advisors | 15th May '13
For Bonitasoft, simplicity sells - and also attracts funding
French-founded open-source BPM technology vendor Bonitasoft (covered by us in detail here) today announced it has secured a third round of VC funding of $13m – taking total funding so far to $28m. This round was led by a fund associated with the...
Neil Ward-Dutton, MWD Advisors | 16th May '13
Informatica extends its cloud proposition with Active Endpoints acquisition
Back on February 15, Informatica almost silently acquired BPM technology specialist Active Endpoints. Although the BPM vendor built most of its business by selling a traditional on-premise product (ActiveVOS), Informatica was largely lured by the...
Neil Ward-Dutton, MWD Advisors | 24th May '13
Teradata Connect 2013 and how email marketing still counts
Last week Teradata ran its Integrated Marketing Management conference – Connect 2013 - in London’s O2. The event attracted around 1000 attendees combining prospects and customers from both Aprimo and eCircle (two former acquisitions )and...
Helena Schwenk, MWD Advisors | 23rd May '13
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