French-founded open-source BPM technology vendor Bonitasoft (covered by us in detail here) today announced it has secured a third round of VC funding of $13m – taking total funding so far to $28m. This round was led by a fund associated with the French government that aims to support companies with the potential to grow strongly internationally. Participants in previous funding rounds (Auriga Partners, Serena Capital and Ventech) also weighed in.
Bonitasoft has a very clear focus and strategy, as well as a simple but effective business model and product/sales approach. The company is pushing the functionality and scalability of its product forward very consistently, but is also very focused on simplicity from a product use perspective (“every single click counts”, as founder Miguel Valdes Faura puts it).
With over 100 integration partners and 600 customers, together with 130% growth in 2012, it seems that simplicity sells. And also attracts funding.