Dell’s journey to transform itself from a hardware company to a solutions vendor has been on-going for a couple of years. To achieve that, the company has been acquiring, building and blending hardware, software, services, cloud and open standards to broaden its technology footprint. But much of Dell’s progress has been buried in the drama of the fight to take the company private.
As the first major event since the company’s tumultuous—but ultimately successful—struggle to go private, Dell World 2013 promised to be somewhat of a bellweather. Would Dell, newly freed from Wall Street’s constraints, reframe itself as innovative, end-to-end solutions provider?
Of course, one event won’t change things overnight. But Dell is off to a good start. At Dell World, the company unleashed, unveiled and underscored a comprehensive, innovative vision for its future. If you still view Dell as a stodgy hardware provider, here are six things it is doing that may surprise you—and prompt you to look at the company in a new light. Consider that Dell is:
Summary and Perspective
Maybe as important as the collective weight of all the announcements offered at Dell World 2013, Michael Dell deserves high praise for not only retaining so many employees, but for inspiring staff to stay the course through the trials and tribulations of the privatization process.
As Dell stated in his keynote, “I feel I’m part of the world’s biggest start-up.” His attitude seemed to be contagious among employees, creating a sense of excitement that I hadn’t seen at the past two Dell World events. This renewed commitment and energy from within is the essential first step to a successful transformation, and getting customers and the broader market to view Dell in a new light as well.
Disclaimer: I attended Dell World as an invited media guest.
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Published by: IT Analysis Communications Ltd.
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