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Selling and marketing in a recession: Forget email?
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By: Alastair Revell, Managing Consultant, Revell Research Systems Published: 28th May 2009 Copyright Revell Research Systems © 2009 |
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I’ve recently had occasion to contact a number of professional service firms “out of the blue” about the services that they offer.
As an IT professional, I’ve naturally used email as my preferred means of communication. What concerns me is that in all cases, I’ve had to chase these emails because I’ve had no reply—no doubt because my original email has been eaten by my recipient’s anti-spam system.
This raises serious questions about the effectiveness of email for “first contact” communication and begs the question just how many leads are being lost by organisations in this recession!
Clearly, telephone contact or a written letter is probably both more efficient and more effective. In fact, as traditional (ie: paper-based) junk mail seems to be in decline, any written communication is more likely to stand out when marketing services to other firms, rather than being automatically hidden as frequently now happens with emarketing.
Where does this leave email?
This weblog is produced by Revell Research Systems.
Reader Comments
Posted: 4th June 2009 | By Peter Abrahams :
What email address did you use? If it was one like info@... accessed through a mailto tag on the web site then you and the company you were contacting were using a weak communication channel.
The company should have had a method of sending a note to them from the website. I have used a free system from green-beast.com to implement such a system and it seems to work well.
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