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Famous Slights - "The national sport of England is obstacle racing. People fill their rooms with useless and cumbersome furniture and spend the rest of their lives trying to dodge it." - Herbert Beerbohm Tree
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Banner Blindness
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By: Alastair Revell, Managing Consultant, Revell Research Systems Published: 23rd August 2007 Copyright Revell Research Systems © 2007 |
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StumbleUponI've just read an interesting article by Jakob Nielsen (who is an expert on web site usability) on useit.com, which reports on their research into banner blindness—the well-known effect whereby web site visitors manage to completely ignore banner advertising.
I found the article interesting and was reminded of Seth Godin's views on interruption marketing and how he believes that people are becoming immune to this form of marketing.
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