Blogs > Alastair Revell

Banner Blindness

Alastair Revell By: Alastair Revell, Managing Consultant, Revell Research Systems
Published: 23rd August 2007
Copyright Revell Research Systems © 2007
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I've just read an interesting article by Jakob Nielsen (who is an expert on web site usability) on useit.com, which reports on their research into banner blindness—the well-known effect whereby web site visitors manage to completely ignore banner advertising.

I found the article interesting and was reminded of Seth Godin's views on interruption marketing and how he believes that people are becoming immune to this form of marketing.

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