Marcia Kaufman
Partner
Hurwitz & Associates
Marcia Kaufman has over eighteen years of experience in business strategy, industry research, and analytics. Her background in marketing and strategy for Fortune 500 manufacturing and financial services companies has been valuable in developing the framework and methodology employed in the Hurwitz & Associates customer benefit GreenPapers. She was a senior analyst with Strategy Analytics where she focused on e-business practices, IT infrastructure, and services. She was also a senior strategy consultant at Bowne. Marcia is the author of numerous reports on data management, e-business, and emerging computing infrastructures. She has worked extensively on industry modeling and forecasting in various research environments including Data Resources Inc. (DRI). Marcia holds undergraduate degrees in math and economics from Connecticut College and an MBA from Boston University.
Contributions
There are a total of 22 articles written by Marcia Kaufman, the listing has been split over 2 pages:
- 22/12/11 - IBMs Vision for Analytics in the Midmarket: gaining deeper business insight
- 15/06/11 - Is Service Management the Missing Link on the Path from Virtualization to Cloud?
- 12/04/11 - Can a small business act like a giant with SaaS?
- 16/06/10 - Cashing in on the Cloud
- 11/05/10 - Are you bypassing CIO policies to access cloud services?
- 25/02/10 - Five Steps to Effective SOA Governance
- 26/01/10 - Asking the right questions about information governance
- 16/12/09 - Why you need an information governance strategy for 2010
- 31/10/09 - Do you have an analytics strategy and why should you care?
- 13/05/09 - Can software developers leverage social networking?
- 09/04/09 - The battle to grab customers in a down market
- 23/12/08 - Five reasons why the Web Services Test Forum is critical
- 07/05/08 - Getting Smart about SOA at IBM IMPACT
- 09/04/08 - How Less Becomes More in HP's Data Centers
- 17/01/08 - Ten common mistakes companies make in data integration
- 27/11/07 - What happens when your BI vendor gets acquired?
- 14/06/07 - A Service Oriented Approach to Localizing Web content
- 10/04/07 - You want to get started with SOA? IBM has it by the box full
- 19/03/07 - The Risks and Rewards of Reuse
- 24/01/07 - Informatica turns up the heat with its 2006 acquisitions of Similarity and Itemfield