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Martin Atherton
Principal Analyst
Freeform Dynamics
As Principal Analyst, Martin is responsible for covering the rapidly evolving areas of Business Service Management (BSM), IT Service Management (ITSM), and application delivery. This includes intelligence gathering from vendors and users of solutions in this space.
One area Martin is particularly interested in is the relationship between industry-specific drivers and dynamics, and IT-related strategies and requirements. The reality is that this area remains a challenge for many suppliers, often hampering their ability to tune into the requirements of their customers, and Martin is committed to helping close this gap and drive better alignment between the two camps. As part of this, he has accumulated significant research and project experience in the Manufacturing, Financial Services, Energy, Utilities and Retail sectors during his career.
Martin has been an industry analyst since 1997, and prior to joining Freeform Dynamics, held a variety of positions within Datamonitor, running research teams exploring industrial automation, enterprise applications, mobility, security, integration and IT service delivery.
Current areas of focus: Business/IT Service Management, Application Delivery
Contributions
There are a total of 29 articles written by Martin Atherton, the listing has been split over 2 pages:
- 17/10/08 - Email resiliency and the SMB - Protecting business critical applications
- 09/10/08 - Are your systems falling down on resiliency?
- 19/06/08 - Behind the scenes at the National Gallery provides plenty of food for thought.
- 12/06/08 - Asset + IT asset management = enterprise service management. Perhaps.
- 02/06/08 - Microsoft's virtualisation story was pretty cool at MMS, so why's it all gone quiet?
- 13/04/08 - Let go and relax. Information management is about trusting your tools
- 19/03/08 - ##@**%$££~**!!! Yep - I'm buying a house...
- 12/03/08 - Get a Life..Cycle
- 15/02/08 - Corporate concepts and slogans
- 05/02/08 - A silver lining in the public sector's IT cloud?
- 31/01/08 - Of course we're rubbish at protecting your data - we're not even trying.
- 22/01/08 - Dongles aren't new but your mother in law will love one
- 11/01/08 - 'Decoupling' demands the utmost faith in your IT kit
- 20/12/07 - A list of one thing to do in 2008: Find the balance.
- 11/12/07 - Is 'community spice' the perfect recipe for small business IT management?
- 06/12/07 - GXS's cloak of shadows may be slipping off / when things start to look the same
- 28/11/07 - Slow and careful wins the race to ITSM
- 23/11/07 - (Fish) Food for Thought
- 30/10/07 - So who let me down? people, process or IT?
- 24/10/07 - Death and Taxis: Sat Nav sends New York cabbies round the bend